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About

What is START Elevate?

START Elevate a conference where industry experts especially from Tokopedia share their knowledge, learnings and practical use cases related to product design. It aims to elevate the standard of product design practice in Indonesia.


Topic of discussion this year

START Elevate 2022 bringing the theme “Humanizing Design at Scale”, that talks about how we put humanity as the center of our design thinking. It will expand our pillars in covering a wide range of product design innovations & learnings that includes growing as individual and team, collaborating, crafting process and creating impacts.

START Elevate Teaser

Why you should attend?

  • Learn

    Learn

    Learn how the experts put humanity at the center of design to develop strategies that is aligned with the business goals, improves productivity, and scales product design.

  • Inspired

    Inspired

    Get the opportunity to learn first-hand about the current design and research practices. Feel free to ask your questions and discuss it directly with the respective experts.

  • Connect

    Connect

    Connect and network with other enthusiasts. Discuss the potential research and design solutions that may grow your business or even collaborate in the future.

Speakers

Main Speakers

  • Momo

    Momo

    AVP of Product Design at Tokopedia

  • Wolfram Thurm

    Wolfram Thurm

    Head of DesignOps at Gojek

  • Julee

    Julee

    Group Design Head at Gojek

  • Jesslyn Siswanto

    Jesslyn Siswanto

    Head of Research at Tokopedia

  • Andrew Ignatius

    Andrew Ignatius

    Product Design Manager at Tokopedia

  • Kamila Okta Saarah

    Kamila Okta Saarah

    Product Design Manager at Tokopedia

  • Dicki Dahrurozak

    Dicki Dahrurozak

    Product Design Manager at Tokopedia

  • Sonya Seddarasan

    Sonya Seddarasan

    Senior Product Design Manager at Tokopedia

  • Nona Soedhowo

    Nona Soedhowo

    Senior Content Designer

  • Shinta Tamara

    Shinta Tamara

    Product Design Manager at Tokopedia

  • Adze Ganesha

    Adze Ganesha

    Product Design Manager at Tokopedia

  • Endi Septia

    Endi Septia

    Senior Product Designer at Tokopedia

Event Agenda

  • All tracks
  • Main ConferenceMain Conference
  • CreateCreate
  • EvolveEvolve
All tracks
  • All tracks
  • Main Conference
  • Create
  • Evolve
09.00 - 09.15 WIB

Opening Session

Label iconMain Conference

09.15 - 09.25 WIB

Government Speech

Label iconMain Conference

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09.25 - 09.33 WIB

Empathetic Leadership

Label iconMain Conference

Speakers

  • Momo

    Momo

    AVP of Product Design at Tokopedia

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09.33 - 09.41 WIB

Inclusivity in an emerging economy

Label iconMain Conference

Speakers

  • Jesslyn Siswanto

    Jesslyn Siswanto

    Head of Research at Tokopedia

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09.41 - 09.49 WIB

Driving Org. Change: Putting people in the center of everything

Label iconMain Conference

Speakers

  • Andrew Ignatius

    Andrew Ignatius

    Product Design Manager at Tokopedia

Arrow for expanding area
09.49 - 09.57 WIB

Establishing Safe Space for Continuous Growth

Label iconMain Conference

Speakers

  • Kamila Okta Saarah

    Kamila Okta Saarah

    Product Design Manager at Tokopedia

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09.57 - 10.05 WIB

Elevate yourself and your narrative

Label iconMain Conference

Speakers

  • Wolfram Thurm

    Wolfram Thurm

    Head of DesignOps at Gojek

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10.05 - 10.13 WIB

Designing A New Way of Shopping Experience

Label iconMain Conference

Speakers

  • Dicki Dahrurozak

    Dicki Dahrurozak

    Product Design Manager at Tokopedia

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10.13 - 10.21 WIB

Shaping the experience through content strategy

Label iconMain Conference

Speakers

  • Nona Soedhowo

    Nona Soedhowo

    Senior Content Designer at Tokopedia

10.21 - 10.35 WIB

Ice Breaking & Partnership Lounge

Label iconMain Conference

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10.35 - 11.25 WIB

Conveying Difficult Decision to Customers

Label iconCreate

Speakers

  • Sonya Seddarasan

    Sonya Seddarasan

    Senior Product Design Manager at Tokopedia

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10.35 - 11.25 WIB

Engaging User Through Gamification

Label iconEvolve

Speakers

  •  Adze Ganesha

    Adze Ganesha

    Product Design Manager at Tokopedia

  • Endi Septia

    Endi Septia

    Senior Product Designer at Tokopedia

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11.25 - 12.15 WIB

Let your app do the talking: Finding the right product voice & tone

Label iconCreate

Speakers

  • Yudho

    Yudho

    Senior Content Designer at Tokopedia

  • Vanessa Giovanni

    Vanessa Giovanni

    Senior Content Designer at Tokopedia

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11.25 - 12.15 WIB

Balancing Business & User Needs in Design

Label iconEvolve

Speakers

  • Yoga Nugroho

    Yoga Nugroho

    Product Design Principal at Tokopedia

  • Adrian Triputro

    Adrian Triputro

    Product Design Manager at Tokopedia

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12.15 - 13.05 WIB

Leading without Title

Label iconCreate

Speakers

  • Cynthia Kwik

    Cynthia Kwik

    Senior Product Designer at Tokopedia

  • Zevania Tahapary

    Zevania Tahapary

    Senior UX Researcher at Tokopedia

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12.15 - 13.05 WIB

Elevating Stakeholders’ Empathy Through Creative Research

Label iconEvolve

Speakers

  • Satkar Ulama

    Satkar Ulama

    Senior Research Manager at Tokopedia

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13.05 - 13.55 WIB

Future of UX: Humanising Business & Technology through Design Facilitation

Label iconCreate

Speakers

  • Julee

    Julee

    Group Design Head at Gojek

  • Anand Naik

    Anand Naik

    Product Design Lead at Gojek

  • Sayani De

    Sayani De

    Product Designer at Gojek

Arrow for expanding area
13.05 - 13.55 WIB

Elevating the maturity of your organization

Label iconEvolve

Speakers

  • Momo

    Momo

    AVP of Product Design at Tokopedia

  • Andrew Ignatius

    Andrew Ignatius

    Product Design Manager at Tokopedia

Arrow for expanding area
13.55 - 14.45 WIB

Reimagining grocery experience: a story of Tokopedia NOW!

Label iconCreate

Speakers

  • Utari Ambarwati

    Utari Ambarwati

    Product Design Principal at Tokopedia

Arrow for expanding area
13.55 - 14.45 WIB

The art of decision making: How to overcome indecisiveness and make smart moves

Label iconEvolve

Speakers

  • Ananda Nadya

    Ananda Nadya

    Research Manager at Tokopedia

  • Hilmi Salim

    Hilmi Salim

    Product Design Manager at Tokopedia

Arrow for expanding area
14.45 - 15.35 WIB

Merger Between 2 Giants: Tokopedia x Gojek Account Linking

Label iconCreate

Speakers

  • Shinta Tamara

    Shinta Tamara

    Product Design Manager at Tokopedia

Arrow for expanding area
14.45 - 15.35 WIB

Gojek Driver App Redesign: Tidying it Up, Boost The Experience

Label iconEvolve

Speakers

  • Tri Nugraha

    Tri Nugraha

    Head of Design, Partner Platform at Gojek

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15.35 - 16.25 WIB

Tokopedia Design System : Building an Ecosystem

Label iconCreate

Speakers

  • Ignatius Gregory

    Ignatius Gregory

    Product Design Principal at Tokopedia

Arrow for expanding area
15.35 - 16.25 WIB

Disruptive writing to win users' heart

Label iconEvolve

Speakers

  • Galih Pambudi

    Galih Pambudi

    Head of UX Writing at Gojek

16.25 - 16.30 WIB

Closing

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Media Partner

Inspigo
Uzone
Tek.id
Gizmologi
Technologue
Telset
Dream
Info Komputer
Nextren
HerStory

University Partner

Binus
ITS
UMN
UPH

Student Community Partner

GSDC
ACES UMN
CDC Prasmul
Gumatika IPB
HIMATIKA UGM
HIMSI UMN
HIMTEK Binus
HMIF UMN
HMPSMa Unpar
HMSPSS UPH
HMPSTI Unpar
HMPTIF UPH
ISTTS
KBMSI FILKOM
Pro-Club
BNCC

Community Partner

Android Developer Bandung
Android Developer Surabaya
Halo Designer
Girlskode
GDG Surabaya
WTM Surabaya
WTM Bandung
Girls In Tech
Teman Produk
UX Change
GDG Depok
GDG Bandung
Dunia Dalam Desain
Background

#STARTElevate2022

Learn practical methods, share innovations, see live demos, widen your network, and transform technology together.

FAQ

  • What is START Elevate?
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    START Elevate is a conference where industry experts especially from Tokopedia share their knowledge, learnings and best practices related to product design, research, and content. It aims to elevate the standard of product design in Indonesia. Bringing the theme “Humanizing Design at Scale”, you will find case studies and practical insights from experts on how we put “people” – both our customers and our teams – at the center of what we do and ultimately bring valuable impacts.

  • When is the event?
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    The event will be held on Saturday, 1 October 2022 at 09:00 - 16:30.

  • How can I watch the event?
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    You should register for the START Elevate 2022 event first. The link to access the event via Tokopedia Play, Tokopedia Academy Website, Tokopedia & Inside Tokopedia YouTube Channels will be shared prior to the event date.

  • Who should attend START Elevate?
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    This event will be suitable for you, if you have interests in tech industry, digital products, product design (UI/UX), research, copywriting, or leadership in these fields.

  • What will I get from START Elevate event?
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    You can learn to develop design strategy and put humanity at its center, be inspired regarding the most up-to-date design and research practice, and build networking with fellow design and research enthusiasts.

  • What language is the event conducted in?
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    This event will be conducted in mainly Bahasa Indonesia, with some activities in English. We provide subtitles for both languanges and sign language.

  • How can I get the pass?
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    This event is free for the public, just register yourself through this website.

  • Do I need to register for every session that I want to attend?
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    Once you are registered in START Elevate, you can attend every session without additional registrations.

  • I’m part of the media. How do I request a press pass?
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    If you’re a journalist reporting for a media outlet or a private blogger with a considerable audience, we are thrilled to have you join as our guest. Please contact us through tokopedia@imagedynamics.co.id. Kindly note that speaker access is only reserved for select media personnel and is not open to most press pass holders.

  • How much is the ticket price?
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    It’s free!

  • Will I get a certificate for attending this event?
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    Yes, you will get certificate.