Customer Segmentation Using RFM Clustering
Saturday, 29 October 2022 at 09:00 - 12:00 WIB
About the event
When planning to grow our business, customers’ data is one of the vital resources we need. Especially as Data Analysts, gaining insight that resonates with our customer's needs is crucial as creating imprecise marketing campaigns will reach audiences unsuitable for our offerings. Hence, we rely on market segmentation to help identify the right target audience, boost brand perception, deliver effective campaigns, and yield a higher ROI.
Let's join Tokopedia's Data Analytics Team at Data Analytics Workshop 2022 in demonstrating the ideal approach to market segmentation as one of Indonesia's fastest-growing tech companies. Seats are limited; secure your spot now!
Register for FREE by Friday, 14 October 2022. There will be a screening process done by Data Workshop team. The google meet link to the online workshop will be sent prior to the event date for the selected participants.
Practical Hands-on Session
Take part in live hands-on sessions mentored by Tokopedia's Data Analytics trainers.
Get knowledge from the experts on how to get insight from data.
Participate better in the workshops through comprehensive modules and guidelines.
Let's democratize knowledge with Tokopedia Data Analytics