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Customer Segmentation Using RFM Clustering
Saturday, 29 October 2022 at 09:00 - 12:00 WIB

About the event

When planning to grow our business, customers’ data is one of the vital resources we need. Especially as Data Analysts, gaining insight that resonates with our customer's needs is crucial as creating imprecise marketing campaigns will reach audiences unsuitable for our offerings. Hence, we rely on market segmentation to help identify the right target audience, boost brand perception, deliver effective campaigns, and yield a higher ROI.
Let's join Tokopedia's Data Analytics Team at Data Analytics Workshop 2022 in demonstrating the ideal approach to market segmentation as one of Indonesia's fastest-growing tech companies. Seats are limited; secure your spot now!

Register for FREE by Friday, 14 October 2022. There will be a screening process done by Data Workshop team. The google meet link to the online workshop will be sent prior to the event date for the selected participants.

Benefits

Practical Hands-on Session

Practical Hands-on Session

Take part in live hands-on sessions mentored by Tokopedia's Data Analytics trainers.

Experienced Trainers

Experienced Trainers

Get knowledge from the experts on how to get insight from data.

Comprehensive Modules

Comprehensive Modules

Participate better in the workshops through comprehensive modules and guidelines.

Trainers

Debby Masteriana
Debby Masteriana
Data Analytics at Tokopedia
Misael Natanael
Misael Natanael
Data Analytics at Tokopedia
Muhammad Murtadha Ramadhan
Muhammad Murtadha Ramadhan
Data Analytics at Tokopedia
Aulia Dwi Ikhwan
Aulia Dwi Ikhwan
Data Analytics at Tokopedia
Regita Zakia
Regita Zakia
Data Analytics at Tokopedia
Muhammad Dhiaz Rafilianza
Muhammad Dhiaz Rafilianza
Data Analytics at Tokopedia
Lucia Arfani
Lucia Arfani
Data Analytics at Tokopedia
Doris
Doris
Data Analytics at Tokopedia
Leonardus Kenny Pratama
Leonardus Kenny Pratama
Data Analytics at Tokopedia
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